Organizational Positioning in a Digitally-Networked World
Ain't that Tweet!
In the twenty-first century, a third post-industrial or digital revolution has emerged. Specifically, a knowledge yet digitally-networked economy had unfolded. The new and ever emerging overlay to this is the growing influence of social media and the global digital network that it supports. Social media and its vast network are enabling a new methodology of marketing and organizational/professional collaboration. This offers undreamed of opportunities to prosper and requires unheard of efforts by executives, managers and others to recognize and understand it, develop strategies for, and operational undertakings within it.
This lightening-paced global connection truly represents a major break with tradition in that prediction is no longer a paramount dynamic. While the conventional means of production – land, labor and machines still exist as a necessity, they are no longer a sufficient condition for success in present day economies.
Knowledge is the New King of Commodities
As well using traditional data sets that suggests “if we build it, they will come”, do not work well when “they will likely be there before you build it and long gone after it is built”. Organizations must actively participate in the migratory influences being discussed in the social networks in order to understand where the movement and interests flows are guiding or influencing participants.
Subsequently, knowledge takes its place as a prime asset of organizations, while social media and networked collaborations leverage global brain power and influence marketplace behavior expectation. Knowledge now eclipses land, machines, and labor as the primary means of production and organizational positioning.
SM Solutions' methodology and defined frameworks assist your organization in strategic positioning within the digitally networked and social media savvy economy while helping you to achieve your triple bottom line.
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